| Target Markets - Consumer's CI T10/T20 |
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Mortgage Protection
Client profile
- Homeowner, aged 25 to 45
- Outstanding mortgage
- Aware of health issues
- Sensitive to insurance cost
- Desire to protect home and family
Defining the need
Some of your clients or prospects have a mortgage or have recently purchased a home? Chances are they know the importance of "mortgage" life insurance to protect their families. But what about an equally important need... the one to cover their mortgage in the event of a critical illness?
If your client was diagnosed with a critical illness, how many months would he/she need to cover their mortgage payments during their recovery? What other financial obligations would he/she need to be covered during this time?
The Solution: Consumer's CI T10/T20
Your client has the flexibility to choose the amount of CI protection required to repay all or part of their mortgage and other creditor bills so they can concentrate on their recovery without financial worries.
Business Loan Protection (small business owners & entrepreneurs)
Client profile
- Business owner, aged 25 to 45
- Outstanding loan or line of credit
- Aware of health issues
- Tight budget
- Desire to keep business operating despite unforeseen setbacks
Defining the need
Some of your business clients or prospects have an existing business loan or line of credit? In most cases, the number one concern of small business owners is debt and chances are they know the importance of "business loan" life insurance to protect their business. But what about an equally important need... the one to cover their loan in the event of a critical illness?
The Solution: Consumer's CI T10/T20
Your client has the flexibility to choose the amount of CI protection required to repay all or part of their business financial obligations and other creditor bills so they can concentrate on their recovery without financial worries.
Family Protection (including single parents)
Client profile
- Breadwinner, aged 25 to 50
- Aware of health issues
- Sensitive to cost
- Desire to provide for family in any eventuality
Defining the need
Some of your clients have a family that they would like to protect against unforeseen circumstances? Chances are your clients know about the need for life insurance to protect their family. But what about an equally important need... the one to protect them in the event of a critical illness?
The Solution: Consumer's CI T10/T20
Your client has the flexibility to choose the amount of CI protection they need depending on how they would wish to spend the tax-free benefit; medical diagnosis, alternative treatments, travel costs, home improvements or the services of a caregiver. They can also choose to pay their bills so they can concentrate on their recovery without financial worries.
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