| Independent Living - Sales Material and Tools |
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Marketing Material
To order, contact your financial centre's administrative assistant and specify the identification number.
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Sales support brochure Creates awareness to the importance of a long-term care protection by the use of statistics, demographic datas, news articles, etc. To use as a sales track and therefore introduce the protection to your clients.
For advisors, clients and prospects.
Independent Living - Total Long-term Care - 05041E
12 pages - 678 kb
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Independent Living Letter Tool that prepares clients for an underwriting interview.
For clients that have completed an application form
Open: 8½ x 11 in
Independent Living - LTC Underwriting Interview Letter - 06231E
2 pages - 153 kb |

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Independent Living pamphlet Presents the benefits and the technical characteristics of the Independent Living long term care insurance.
For advisors, clients and prospects
Closed: 3¾ x 8¾ in Open: 15¼ x 8¾ in
Independent Living - Total Long-term Care - 05041E01
7 pages - 1,1 mb |

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Independent Living flyer - Main Highlights Presents the main characteristics and options of the Independent Living long term care insurance.
For advisors, clients and prospects
8½ x 11 in
Independent Living - Main Highlights
1 page - 307 kb
Available on Webi only. |
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Independent Living and Harmony Flyer A useful tool in prospecting that demonstrates the advantages of Independent Living and Harmony. Can be handed out during special events (conferences).
For clients and prospects
3¾ x 9½ in
Independent Living - Total Long-term Care - 06016E01
2 pages - 143 kb |
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Independent Living 20 promotional leaflet Compares the product features of Independent Living and Independent Living 20.
For advisors only.
3¾ x 8½ in
Independent Living 20
2 pages - 210 kb
Available on Webi only. |
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Direct mail leaflet - Retirement Market A useful tool in prospecting for new clients and to inform existing clients of the realities and need for long-term care.
For prospects
To use with Profile Clients.
Closed: 7 x 3¾ in Open: 14 x 3¾ in
Don't let your "retirement" dreams pass you by... - 05041E02
1 page - 82 kb |
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Direct mail leaflet - Children A useful tool in prospecting for new clients. Highlights the parent-children relation.
For prospects
Closed: 7 x 3¾ in Open: 14 x 3¾ in
Tender Loving Care for your parent's physical and financial well-being - 05041E04
1 page - 97 kb |
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Retirement Pre-approach Letter A useful prospecting tool that can be personalized with Profile Clients. To accompany the direct mail leaflet. It creates awareness about long-term care issues and it is a call-to-action to deal with concerns. Target market: retirees and individuals who are planning their retirement. For prospects
Open: 8 ½ x 11 in
Direct Mail Letter 2 - Retirement
1 page - 26 kb
Available on Webi, your computer (C:\Profiles) when installing Profile Clients by Afaria and on cd-rom available at your financial centre. |

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Routine Daily Activities Pre-approach Letter A useful prospecting tool that can be personalized with Profile Clients. It creates awareness about long-term care issues and it is a call-to-action to deal with concerns. Target market: all.
For prospects
Open: 8 ½ x 11 in
Direct Mail Letter 1 - Routine Daily Activities.
1 page - 26 kb
Available on Webi, your computer (C:\Profiles) when installing Profile Clients by Afaria and on cd-rom available at your financial centre. |
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Children Pre-approach Letter A useful prospecting tool that can be personalized with Profile Clients. It creates awareness about long-term care issues and it is a call-to-action to deal with concerns. Target market: adult children of elderly parents.
For prospects
Open: 8 ½ x 11 in
Direct Mail Letter 3 - Children
1 page - 26 kb
Available on Webi, your computer (C:\Profiles) when installing Profile Clients by Afaria and on cd-rom available at your financial centre. |

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Remain at Home Pre-approach Letter A useful prospecting tool that can be personalized with Profile Clients. It creates awareness about long-term care issues and it is a call-to-action to deal with concerns. Target market: all.
For prospects
Open: 8 ½ x 11 in
Direct Mail Letter 4 - Remain At Home
1 page - 26 kb
Available on Webi, your computer (C:\Profiles) when installing Profile Clients by Afaria and on cd-rom available at your financial centre.
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Assistance Services Brochure Describes the free assistance services available to clients who purchase an Independent Living long-term care insurance. It is inserted in the contract at time of issue and can also be used as a sales support tool.
For clients
Closed: 3 ¾ x 8 ½ in Open: 15 ¾ x 8 ½ in
Assistance Services - Independent Living Total Long-term Care - 05041E03
4 pages - 407 kb |
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Camera-Ready Ad This ad helps you promote your services to your target clientele by means of community, local and regional newspapers, magazines, bulletins, flyers, etc.
Personalized Ad
1 page - 252 kb
Camera ready ads - Order form
1 page - 431 kb |
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Personalized Posters
Personalized Poster
1 page - 402 kb
Personalized Posters - Order form
1 page - 104 kb |

Sales tools
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FNA brochure Provides the cost for home care, private care facilities and government subsidized facilities to help your clients make an informed decision regarding their long-term health care needs. Real life examples are illustrated for each type of care.
FNA brochure - 05041E05
4 pages - 338 kb |
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FNA worksheet A complete financial assessment form that helps you calculate the amount of income necessary to satisfy the type and quality of care selected by your client(s) in the event of a loss of independence.
FNA worksheet - 05041E06
2 pages - 135 kb |
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FNA Quick Reference Guide An instructional guide that highlights and explains the key sections that should be completed on the FNA Worksheet.
FNA Quick Reference Guide
2 pages - 1,5 Mb
Available on Webi only. |
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Pre-screening Guide Unique in the industry! This guide will permit you to pre-qualify your client. Use of this guide will enhance the potential acceptance of your client and speed up the underwriting and issue process.
Pre-screening guide - color
16 pages - 374 kb
Pre-screening guide - black and white
16 pages - 1.3 Mb
Pre-screening guide - work sheet
1 page - 50 kb
Only available on Webi |
Note : You can access the complete Underwriting reference guide in the Health Underwriting Requirements section of this site.
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Example of Client report This document is an example of client report which introduces the Independent Living product and demonstrates the benefits. The Concepts Platform report, which is available on the Fusion illustration software, can be customized with your client's information.
Example of Client report - Independent Living
9 pages - 1,4 Mg
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